#GOOGLE TRENDS PROFILE HOW TO#
#GOOGLE TRENDS PROFILE FREE#

Google Trends can help you measure brand popularity, prepare for a business trip, identify new markets, track tech trends, and communicate more clearly.

#GOOGLE TRENDS PROFILE FREE#

Taking advantage of the free tools provided by Google is an essential part of our entrepreneurial life.Compiled from Google search sources, Google Trends can help you understand the relative popularity of a search time over time. Sometimes it’s just a matter of changing our approach or adapting our marketing strategies. We will always want to improve our business. This can help us find valuable topics that need videos in order to be better exploited. These are add-ons that associate in a very organic way with Google Trends and help to strengthen traffic in very simple and effective ways.Ĭertain keywords may not be relevant in the traditional search engine but they are relevant on YouTube. There are many softwares, such as Keywordtool.io or SEMrush, that measure the search volume for a certain keyword and help us find related words. By showing us a list of queries related to certain keywords, we can use the similar terms to check their effectiveness in a SEO software. Google Trends is not only a keyword research tool, it also assists in developing a strategy for a business or project. We can optimize keywords for different audiences during times when demand is higher.

#GOOGLE TRENDS PROFILE HOW TO#

Analyzing by region or city can help us understand how to communicate and how to target our campaigns. In this regard, it can be useful to analyze which words our audience searches for according to their needs or consumption.įor example, if you sell winter clothes, we will have to see how popular the words related to our business are, such as: coat, sweater, scarf, etc. It is advisable to target an appropriate group. Your product or service is not intended for everyone in every situation. Measure the demand for your product by region This makes us take advantage of the increase in searches for certain keywords. Your opinion can attract the attention of your audience and thus achieve a higher number of clicks on your website.

Try taking a different point of view than your competitors on a specific topic. You can filter these searches through the categories that the tool offers: business, science, sport, news, health, etc. The Google Trends trend bar will show you the most popular searches. Knowing this will allow you to adopt an optimized strategy. Rihanna may be trending because of the brand new dress she was seen in at a certain gala. It is ideal for you to know what are the main design innovations at, for example, awards galas. Think of a company that sells fashion products. If you offer a product or a service that feeds on what happens on a daily basis, this tool is ideal for you. We’re going to tell you about different ways in which this tool can help you improve your business: Use trending topics

It offers different search engines : Google’s search engine, Google images, Google news, Google Shopping and Youtube.

It has useful search filters such as: location, time span, categories, search engine.

You can compare keywords and see their level of searches in a given period of time.

It allows you to access the statistics of a keyword up to the current date.

Let’s summarize what Google Trends allows us to do If you manage to take advantage of this tool, we assure you that you will find an essential part for any digital marketing strategy in your business. Knowing the basic functions of Google Trends is very simple. The good thing about this tool is that it presents data graphically, so it’s very useful for a presentation in a company, for example. This will allow us to have more effective strategies when it comes to differentiating ourselves from our competition or capturing another type of audience that is useful to us at a given time.

Know the evolution of our brand or company’s search trends.

Know which keywords are searched for to a greater or lesser extent.

The basic information for an SEO strategy comes out of this place, which is why it is indispensable! Imagine that we can, among other things: This helps to compare between several terms or words to know which ones increased their search and which ones decreased. Likewise, it also allows us to see how certain keywords have evolved over a certain period of time. This is essential for digital marketing, as it allows us to know the search trends in Google and the most popular topics. Through graphs it can show us what keywords are the most searched for in certain periods of time, in certain places we choose, or certain related topics and other more specific details. We could say in short that Google Trends is a free tool that is made to show the search patterns of one or more keywords that interest us.

Improve your business with Google Trends.

Measure the demand for your product by region.

Google trends profile